The fourth edition of The Coffee Guide, the most thorough and useful resource for the global coffee trade, was released yesterday in Ethiopia’s capital, Addis Ababa, as part of the International Trade Centre’s (ITC) Alliances for Action project.
The most recent trends from the past ten years are updated in this new version, particularly those related to quality, digitization, climate change, finance and risk, and consumer preferences.
Instead of using the conventional Arabica/Robusta categorization of data, it gives new industry data that divide production and consumption figures by coffee quality category (standard, premium, and specialised).
The goal of this manual is to provide producers, exporters, and other value chain participants with a useful tool to help the sector’s positive change.
It is available in five languages—Amharic, English, French, Portuguese, and Spanish—and is accessible everywhere for free.
From seed to cup, it relies on collaboration with more than 70 global coffee industry actors to map out a course for a more sustainable future for the sector. Its content is governed by an emphasis on sustainability, inclusivity, and partnerships.
“This is our first-ever Amharic version of the Coffee Guide, part of our move to more actively include coffee stakeholders in Ethiopia, the birthplace of coffee,” said Pamela Coke-Hamilton, ITC Executive Director, at the launch event in Addis Ababa.
“We’ve been providing neutral, hands-on information on the global coffee value chain for decades, and this latest edition puts a special focus on how product quality matches up with its impact on the environment and the lives of people behind the cup,” she continued.
H.E. Dr. Sofia Kassa, State Minister for Ethiopia’s Ministry of Agriculture said: “Last year, we earned 1.4 billion dollars in coffee exports alone, an unprecedented amount. The backbone of this success is our smallholder coffee farmers, and we must give back to them.”
The Ethiopian Coffee and Tea Authority and the Netherlands Ministry of Foreign Affairs through the NTFV initiative in Ethiopia helped make this Amharic translation possible.
As part of the “ACP Business-Friendly” programme run by ITC’s Alliances for Action sustainable agribusiness initiative, which is also in charge of overseeing the creation of this Coffee Guide, it also depends on contributions from the European Union (EU), the Organisation of African, Caribbean and Pacific States (OACPS), the Agency of African and Malagasy Robusta Coffee (ACRAM), and the International Coffee Organisation (ICO).
Why Is This Significant For The Birth Place Of Coffee?
There are 12.5 million coffee plantations in the globe. Ethiopia is home to 2.2 million of them.
Ethiopia’s coffee industry supports millions of people, accounts for a quarter of the country’s export revenues, and the country consumes half of what it produces.
Regional trade, value addition at the source, digitization, information exchange, and green practices are just a few of the revolutionary ideas we can use to assist it ascend to its proper place in the global coffee business.
The 4th Edition of ITC’s acclaimed Coffee Guide is a key work that addresses these solutions as well as other critical industry themes.
It provides insights and practical recommendations on how players in the coffee sector may adapt to a fast-changing sector, strengthen resilience, develop successful business strategies, and move towards sustainable growth.
It supports ITC’s activities in Ethiopia alongside its regional partners in the coffee industry as part of the Netherlands Trust Fund V initiative, which is sponsored by the Dutch Ministry of Foreign Affairs.
The Coffee Guide’s Amharic translation honours Ethiopia’s coffee industry and will actively contribute to learning and information exchange there.
In order to boost the competitiveness of smallholder coffee producers across Ethiopia’s unions and cooperatives, the ECTA will include the Coffee Guide in its capacity development and training curriculum.
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