Milan Design Week 2023, one of the most anticipated exhibitions in the world of design, is set to feature five Ukrainian brands. The exhibition will run from April 17 to 23, and the Ukrainian brands will showcase their products in a collective stand. These brands, united under the concept of CONTINUUM, will showcase the best of Ukrainian business and the country itself in an unusual way.
Ukrainian brands united under CONTINUUM
The CONTINUUM concept aims to demonstrate the best of Ukrainian products in an innovative and exciting way. The Ukrainian brands featured in the exhibition are not in competition with each other but complement each other instead. These brands represent different areas of industry, including design, fashion, perfumery, cooking, and crafts. With the CONTINUUM concept, the Ukrainian brands hope to showcase their high-quality products and demonstrate their competitiveness in niche industries.
Five Ukrainian brands selected for their excellence
The five Ukrainian brands selected for the exhibition represent the best in their respective fields. FAINA by Victoria Yakusha is a designer brand of furniture, decor, and lighting. Dinara Kasko, a pastry chef, combines computer modeling and cooking to create unique pastries. DZHUS offers conceptual clothing and accessories made from cruelty-free materials. SOLOMIA RCS, a craft studio from Reshetylivka, creates beautiful tapestries, carpets, and home decorations. ARBORETUM by Vlad Zvarych offers exquisite perfumes.
CONTINUUM concept highlights Ukrainian creativity
The CONTINUUM concept is designed to showcase the creativity and innovation of Ukrainian products. White will be the main color of the Ukrainian exposition, and music also will be an integral part of the CONTINUUM concept. The program for the exhibition includes many performances, including tapestry weaving and a cooking master class. Visitors to the exhibition will have the opportunity to take part in these performances and experience the best of Ukrainian creativity.
