Saudi Arabia’s Museums Commission has unveiled the “Telling Tomorrow’s Story” campaign, a visionary initiative designed to highlight the role of museums in preserving history, strengthening national identity, and promoting creative expression.
A Vision for the Future
The campaign reflects the commission’s innovative approach to cultural preservation and creativity. By showcasing Saudi Arabia’s rich heritage through state-of-the-art museums and cultural centers, the initiative aims to inspire future generations while celebrating the Kingdom’s diverse history.
Featured Museums and Cultural Centers
The campaign spotlights some of Saudi Arabia’s most iconic cultural landmarks:
- National Museum
- Al-Masmak Palace Museum
- Saudi Arabia Museum of Contemporary Art at Jax
- Diriyah Art Futures
- Tariq Abdulhakim Museum in Jeddah
It also introduces exciting upcoming projects, including the Black Gold Museum in Riyadh and the Red Sea Museum in Jeddah, which promise to enrich Saudi Arabia’s cultural landscape further.
Expanding Across the Kingdom
As part of its commitment to preserving heritage, the commission announced the development of museums in 11 regions:
- Qassim
- Jouf
- Asir
- Tabuk
- Hail
- Najran
- Arar
- Dammam
- Makkah
- Jazan
- Baha
Under the motto “Our Saudi Story,” these regional museums will celebrate Saudi history, heritage, and identity. They aim to weave a collective narrative that represents the Kingdom’s cultural tapestry, offering:
- Permanent collections
- Temporary exhibitions
- Educational programs
- Cultural events
A Hub for Creativity and Knowledge
The campaign positions these museums as inclusive spaces for community engagement, knowledge sharing, and creative expression. By connecting the past with the future, Saudi Arabia is setting the stage for a cultural renaissance that preserves its heritage while embracing innovation.
