The project highlights the historical significance of the event, promotes awareness of the Prophet’s biography, and supports sustainable cultural and economic development along the route, the Saudi Press Agency reported on Monday.
Prince Salman emphasized that the project reflects the Kingdom’s leadership in serving the holy sites and enhancing the experience of visitors and pilgrims.
He noted that it integrates faith, knowledge, and development, showcasing Islam’s values of justice, mercy, tolerance, and coexistence, thereby reinforcing the Kingdom’s role as the heart of the Islamic world.
Turki Alalshikh, chairman of the Kingdom’s General Entertainment Authority, said that the project’s first phase aims to welcome 1 million visitors, targeting 5 million by 2030, with potential expansion to 10 million.
The project aligns with Vision 2030, strengthening the care of historical sites and enriching visitors’ cultural and spiritual experiences in Madinah and beyond.
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