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Rock in Rio 2024 Generates BRL 2.6 Billion for Rio de Janeiro’s Economy

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The festival’s 40th edition saw a 30% increase in turnout compared to the 2022 event, showcasing its growing popularity. With massive contributions to the local tourism and hospitality sectors, the event underscored its importance as a driver of economic activity.

Highlights of the Economic Impact

  • Hotel Occupancy: Hotels in the state reached an impressive 95% occupancy rate during the festival.
  • Transportation Surge: Rio’s main bus station reported 40% higher traffic, with around 226,000 passengers. Galeão International Airport accommodated 380 extra flights, carrying 47,000 passengers.
  • Security Measures: The festival recorded 889 incidents, including 780 inside the event, which had private security, and 109 outside. Law enforcement used advanced tools like facial recognition cameras, drones, and observation towers to maintain safety.

Enhanced Safety Measures

Governor Cláudio Castro emphasized the comprehensive security protocols that ensured a safe experience for both residents and visitors. “We ensured that residents and tourists felt calm and safe. Today is a day to thank these agents who work day and night to protect each and every one of us,” he remarked.

The Military Police implemented extensive security operations at key locations such as bus terminals and the festival venue, Cidade do Rock. Their efforts led to the seizure of a firearm and a melee weapon, highlighting their vigilance in maintaining public safety.

As Rock in Rio continues to evolve, its impact extends far beyond the music, cementing its place as one of the most influential festivals in Brazil and the world.

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