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India Cuts GST on Consumer Goods to Boost Demand After U.S. Tariff Shock

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India has slashed taxes on a wide range of consumer products in a sweeping Goods and Services Tax (GST) reform, aiming to stimulate demand as U.S. tariffs of up to 50% on Indian exports weigh on the economy.

Finance Minister Nirmala Sitharaman announced that India’s four-tier GST has been simplified to two slabs – 5% and 18%. Essential items such as toothpaste, soap, and shampoo will now be taxed at 5% instead of 18%, while small cars, air conditioners, and televisions will fall to 18% from 28%.

Insurance premiums, including health and life coverage, have been made tax-free under the new regime. The changes will take effect on September 22, coinciding with the Hindu festival of Navratri.

The tax cuts are expected to cost federal and state governments around ₹480 billion ($5.5 billion) in revenue. However, economists suggest the boost to consumption may offset the fiscal strain.

“The consumption boost from GST rationalisation will more than neutralise any possible revenue impact,” said Soumya Kanti Ghosh, Chief Economist at SBI.

A 40% tax will remain on “super luxury” and “sin goods” such as cigarettes, large-engine cars, and carbonated beverages.

Winners Across Sectors

The move is expected to benefit fast-moving consumer goods (FMCG) companies like Hindustan Unilever and Godrej Industries, as well as electronics giants Samsung, LG, and Sony. Carmakers, including Maruti, Toyota, and Suzuki, are set to gain from reduced taxes on small vehicles.

Political and Strategic Context

While Sitharaman stressed that the cuts were part of long-planned reforms, analysts note the timing aligns with Prime Minister Narendra Modi’s call for self-reliance and a pledge to lower GST by October in response to Trump’s tariffs.

After the announcement, Modi said the reforms would “improve the lives of citizens and ensure ease of doing business for all, especially small traders and businesses.”

Outlook

With India’s economy growing 7.8% in Q1, the government hopes tax relief will sustain momentum despite external trade shocks. The balance between domestic stimulus and fiscal health will be closely watched as India navigates a challenging global environment.

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