Brazil’s tourism numbers continue to rise through the fall of 2024, bolstered by a strong influx of U.S. travellers, according to officials from the Brazilian Tourist Board (Embratur).
From January to September 2024, Brazil saw a 12% increase in international arrivals compared to the same period in 2023, with nearly 4.9 million visitors coming to the country. In a statement, Embratur officials highlighted this growth.
In 2023, Brazil welcomed 5.9 million international tourists, a 62.7% jump from the 3.6 million visitors recorded in 2022. This marked a significant rebound, though still short of the 6.3 million visitors Brazil hosted in the pre-pandemic year of 2019.
September 2024 marked a record-breaking month for the country’s tourism sector, with Brazil hosting 445,389 international visitors—an impressive 26.4% increase from the same month in 2023.
The September total was “the highest ever for that month,” said Marcelo Freixo, Embratur’s president. “This reflects our efforts to promote a broader range of destinations and experiences beyond the typical sun-and-beach tourism,” he said.
Freixo added, “We are showcasing Brazil’s diverse offerings [including] its nature, culture, gastronomy and festivals,” to provide travelers with unique experiences year-round.
The Embratur head said the strategy “helps reduce the impact of seasonality, boosting tourism even during the off-peak months.”
Argentina remains Brazil’s top source of international travelers, with more than 1.4 million visitors since the start of 2024. The United States is second with more than 518,000 tourists during the period, with Chile third at 454,225 visitors.
Brazil’s National Tourism Plan outlines a target of 8.1 million international visitors annually by 2027, however “based on current trends, Brazil expects to surpass 10 million international visitors within this period,” Embratur officials said.
“Our goal is to achieve double-digit growth in foreign tourist numbers by 2027,” said Celso Sabino, Brazil’s minister of tourism, who said the country has worked to highlight its “cultural, culinary, and natural diversity.”
