🚀 Digital Formats
You can find here the different formats for your advertising promotion.
Pre-Roll Video
A Pre-Roll Video ad automatically plays before a featured video on both mobile and desktop with non-skip functionality for videos up to 30 seconds.
| Table Header | Table Header |
|---|---|
| Device Availability | Desktop, Phone, Tablet |
| Dimensions (w x h) | 640×360 |
| Accepted Ad Formats |
MP4 3rd party VAST 2.0/3.0 Tag VPAID 1.0/2.0 Tag 3rd party vendor must be on BBC’s approved vendor list |
| Execution Guidelines |
Video Duration: 90 sec max AVC: Yes (Baseline: Level 3.0) Aspect ratio: 16:9 only Resolution: 640×360 Video bitrate: Up to 512kbps Video Codec: H.264 Frame rate: 25 FPS (PAL) recommended Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps Audio format:HE-AAC Audio level range: -3 dBfs to -1 dBfs Audio Channel: 2 channel stereo mix Protocol: HTTP Progressive download |
| Video Guidelines |
30s and below: can be skippable or non-skippable 31s and above: Must be skippable Max duration: 90 sec AVC: Yes (Baseline: Level 3.0) Aspect ratio: 16:9 only Resolution: 640×360 Video bitrate: Up to 512kbps Video Codec: H.264 Frame rate: 25 FPS (PAL) recommended Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps Audio format:HE-AAC Audio level range: -3 dBfs to -1 dBfs Audio Channel: 2 channel stereo mix Protocol: HTTP Progressive download |
| Specs Updated | 02-Nov-2024 |
