🚀 Digital Formats
You can find here the different formats for your advertising promotion.
Slim Billboard
The Slim Billboard was built to match storytelling demand, as it is bolder, wider and designed to showcase larger messaging. It can be clicked to expand to 970×300 and must include a close button.
NOTE – Expansion is Top Ad Slot Only.
| Table Header | Table Header |
|---|---|
| Device Availability | Desktop, Mobile Web, Tablet [Landscape Orientation Only] |
| Dimensions (w x h) |
970×90 Desktop and Large Tablet only |
| Accepted Ad Formats |
Gif, Jpeg, PNG – 150 Kb HTML5 – Zip folder 100 KB 3rd party Ad Serving Tag |
| Execution Guidelines |
1 pixel black/dark border for creative that has white background. Ad cannot resemble BBC contents. Ensure images and landing page are mobile web optimized. On Homepage This is Mid-Slot Only No Expansion Standard ad unit Can include Rich Media – See Glossary Can be as a leaderboard ad on Index or Article pages Best use for Pillar or Section Takeovers and mid slots in article pages |
| Video Guidelines | No Video Allowed |
| Specs Updated | 02-Nov-2024 |
