🚀 Digital Formats
You can find here the different formats for your advertising promotion.
Outstream
The Outstream appears on desktop and mobile below the fold between the article content pages. It only plays or animates when it comes into view and pauses when it is less than 50% in-view.
| Table Header | Table Header |
|---|---|
| Device Availability | Desktop |
| Dimensions (w x h) | 640×360 |
| Accepted Ad Formats |
MP4 3rd party VAST 2.0/3.0 Tag VPAID JS 1.0 Vpaid 2.0: Only for measurement only. No interactive ads 3rd party vendor must be on BBC’s approved vendor list |
| Execution Guidelines |
Ensure landing page are mobile optimized for Mobile Web placements Video Only that is not followed by any content Can run in multi-slot on article pages [NOT top slot] Cannot run in EU or California Brand Safety & Contextual targeting available Can apply Viewability Upon Request |
| Video Guidelines |
Teads: Close button, Learn more button and Audio button are added automatically by default regardless of creative supplied Video Duration: 30 sec max AVC: Yes (Baseline: Level 3.0) Aspect ratio: 16:9 only Resolution: 640×360 Video bitrate: Up to 512kbps Video Codec: H.264 Frame rate: 25 FPS (PAL) recommended Audio Sample Size: 16 bit (48 kHz) Audio bitrate: 96 kbps Audio format: HE-AAC Audio level range: -3 dBfs to -1 dBfs Audio Channel: 2 channel stereo mix Protocol: HTTP Progressive download |
| Specs Updated | 02-Nov-2024 |
